I’ve long wondered why the Blues and Thrashers don’t have a huger (yes, that’s a word now) presence in social media as far as the numbers go. I know neither team has the huge market fanbase of, say, a Toronto or Montreal. I also realize that since the advent of social media like Twitter and Facebook neither team has had a sustained run of success as far as the playoffs go. It still is disappointing to see my two favorite teams so used and abused in cyberspace.
Hartford, oddly, wasn’t on the list.
SportsFanGraph.com has the Blues ranked 13th and the Thrashers ranked 30th out of NHL team for social media usage. Keep in mind, that this is for the casual user of Facebook and Twitter. Outstanding team media resources, such as Ben Wright of the Atlanta Thrashers (best in the business – we’re spoiled by him completely) aren’t taken into consideration – how many times the team name or the team hashtag is mentioned does.
I have an odd feeling that only hashtag counts could skew the results, since I know I never put #thrashers or #stlblues in my tweets when I’m tweeting about an Eric Boulton fight or a TJ Oshie hit. Actually, the only time I use a hashtag is if I know it’s going for charity or if it’s the #silentjayforselke hashtag. You can’t also go through and count every time the word “Blues” is mentioned, because that’d skew the findings some unreal amount. So, if you’re only doing the hashtag for St. Louis, then you’re missing tons of legit mentions as well.
I would love to see the average ages of the fans of the Blues and Thrashers. The Thrash’s fans, I suspect, skew younger what with the team being younger and having less time to build up crotechty die-hards. The Blues, though, have been around since 1967. It’s a fairly good guess that a lot of the fans don’t use Twitter and only use Facebook to find friends from high school. This Blues fan demographic includes my mother. And probably several other thousand fans who would love to share their opinion on the team if only they know what a tweet was.
Point being, don’t read too much into this. Yes, when it comes to Atlanta, Florida, and Columbus, success at the gate and on the ice is what’s going to get them talked about. But for mid-market teams like St. Louis, the Devils, the Wild, and others, it’ll take time.
And no, being Canadian isn’t a gimmie either – the Blues rank higher than the Oilers, Flames, and Sens.